LOreal Paris (France/Belgium) Preference Ultra Platinum

Absolute platinum, lustrous shine Reveal your inner blonde goddess with our new generation of extreme lightening technology, with up to 8 levels of lift. Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir. With a luxurious fragrance to help enhance your lightening experience.