LOreal Paris (France/Belgium) Preference Vivid Colours Dark Purple 4.261 Venice

Discover the new Préférence Vivid Colors collection with vibrant shades. Experience bold, high-intensity color with shade 4.261 Dark Purple that lasts up to 8 weeks. Preference brings its expertise to vivid color with shimmering shades. Get bold, high-intensity color with Préférence Vivid Colors 4.261 Venice Dark Purple that shines for up to 8 weeks. Préférence Liquid Gel technology and specially selected dyes result in hair that’s up to 3 times shinier and a luminous color you can trust.