LOreal Paris (France/Belgium) Preference Vivid Colours Magnetic Plum 3.161 Pigalle

L'Oreal Paris Preference Vivid Colours 3.161 Pigalle Magnetic Plum is a permanent at-home hair colour from the Préférence Vivids range, in a deep plum-purple shade named after the Pigalle district of Paris. This is the France/Belgium version of the product. It uses a liquid gel formula with light-reflecting dyes for intense colour and shine that lasts up to 8 weeks. It is made for anyone in Bangladesh who wants to add a rich purple-plum tone to their hair at home, without a salon visit.

Key Benefits

• Rich plum-purple colour: Shade 3.161 gives a deep, dark base with a violet-plum reflect that shows clearly in sunlight and bright light.
• Long-lasting: Permanent colour with radiance lasting up to 8 weeks when you use the included conditioner once a week.
• High shine: Light-reflecting dyes give hair a glossy, luminous finish.
• Easy gel formula: The liquid gel spreads easily through the hair for an even result at home.
• Aftercare included: The Shine Protect Conditioner helps keep the colour fresh and the hair soft after colouring.

Shade & Expected Result

• Shade: 3.161 Pigalle (Magnetic Plum). The "3" means a dark brown base level, and the numbers after the dot give the cool plum-purple reflect.
• On natural black or very dark brown hair (common in Bangladesh): this is a dark shade, so you do not need bleach to use it. The result will be dark hair with a plum-purple tint that shows mainly in sunlight or bright light, not a bright purple.
• For a brighter, more visible purple: dark hair has to be lightened first. Box dye cannot lift dark hair enough to show bright purple. If you want this, get the lightening done by a professional salon, and wait before colouring.
• On lighter brown hair: the plum tone will look stronger and more noticeable.
• Results also depend on your natural colour, any previous dye or henna, and hair condition. Previously coloured hair can take colour unevenly.

Key Ingredients & Formula

• Colouring gel: Contains the oxidation dyes and an alkaline agent (ammonia) that open the hair cuticle so the colour can develop inside the hair.
• Developer cream (hydrogen peroxide): Activates the dyes when mixed with the gel, so the colour becomes permanent.
• Shine Protect Conditioner: Contains glycerin, a vitamin E derivative and a UV filter to help keep hair soft and the colour vibrant.

How it works: You mix the colouring gel with the developer cream. The mixture opens the outer layer of the hair and lets the small dye molecules enter and develop into larger colour molecules. These stay locked inside the hair, which is why the colour is permanent and only fades slowly with washing.

Hair Type & Suitable For

• Suitable for all hair types: straight, wavy and curly hair.
• Best for people who want a dark plum or purple-toned look, or a fashion shade with a subtle reflect.
• Good for dark brown to light brown hair. On black hair, the effect will be subtle (see above).
• Note: Not suitable for anyone who has had a reaction to a hair dye before, or who has a sensitive, irritated or damaged scalp.

What's in the Box

• Colouring gel bottle
• Developer cream bottle with applicator tip
• Shine Protect Conditioner
• Instruction leaflet with safety information

How to Use

1. Allergy alert test: Do a skin allergy test 48 hours before every use, even if you have used hair dye before. Follow the leaflet exactly.
2. Prepare: Put a towel over your shoulders and put on gloves. Pour all of the colouring gel into the developer bottle, close it with the applicator tip and shake well. Twist off the applicator tip straight away.
3. Apply: Divide dry hair into small sections and apply the mixture evenly from roots to ends.
4. Develop: Leave it on for the time given in the leaflet. Do not leave it on longer than stated.
5. Rinse and condition: Rinse until the water runs clear, then apply the Shine Protect Conditioner, leave it for a few minutes and rinse. Use the conditioner once a week to help the colour last.

Important Suggestions

• Always do the 48-hour allergy alert test before each use. Hair dyes can cause severe allergic reactions. Do not use the product if you get a reaction, and never use it if you have reacted to any hair dye before or have a black henna tattoo.
• Not for eyebrows or eyelashes. Using it there can harm your eyes. If it gets into your eyes, rinse them right away with plenty of water.
• Always wear gloves while mixing, applying and rinsing.
• Keep away from children. Use the mixture straight away and throw away any leftover mixture. Never store it in a closed bottle.
• Avoid if your scalp is irritated, sunburned, broken or very sensitive.
• Protect your colour from the sun: Bangladesh's strong sun can fade purple shades faster. Cover your hair outdoors and use a colour-safe shampoo.
• Store the box in a cool, dry place, away from heat and direct sunlight. The formula can stain clothes and towels, so use old ones.

Frequently Asked Questions (FAQ)

Will Magnetic Plum show on black hair without bleach?
Yes, but softly. On black or very dark brown hair it gives a dark plum tint that you mostly see in sunlight. For a bright, clear purple, the hair needs to be lightened first, ideally at a salon.

How long does L'Oreal Preference Vivids hair colour last?
It is a permanent colour, and its radiance lasts up to 8 weeks when you use the included conditioner weekly. The colour itself does not wash out completely; it fades slowly and grows out.

Do I really need the 48-hour allergy test?
Yes. Do it before every use, even if you have used this dye before. Allergies to hair dye can start at any time.

Where can I buy L'Oreal Preference Vivids Magnetic Plum in Bangladesh?
You can order it online from Gotimoy.com, with delivery across Bangladesh.