PURITO Retinol Retinal 2000 NAD+ Serum 30ml

The PURITO Seoul Retinol Retinal 2000 NAD+ Serum is an advanced nighttime anti-aging treatment designed to accelerate skin renewal while minimizing the traditional irritation associated with Vitamin A. The "2000" in its name points to its combined dual-retinoid concentration of 2,000 ppm ($1,000\text{ ppm}$ Retinol + $1,000\text{ ppm}$ Retinal).

1. Dual-Action Wrinkle & Fine Line Care

• How it works: By combining Retinol and Retinal, this serum provides a staggered release of Vitamin A. Retinal acts quickly because it requires only one conversion step into retinoic acid within the skin. Retinol acts as a slow-release engine for long-term improvement.
• The Benefit: It targets superficial fine lines and deeper wrinkles simultaneously, making skin look noticeably smoother and more plump.

2. Accelerated Cell Turnover & Texture Refinement

• How it works: The retinoids speed up the rate at which your skin sheds old cells and produces new ones, supported by Bakuchiol (a plant-based retinol alternative that boosts efficacy without adding irritation).
• The Benefit: It smooths rough skin texture, unclogs pores, and minimizes the look of enlarged pores.

3. Cellular Energy & Resilience Boost (NAD+)

• How it works: The inclusion of NAD+ (Nicotinamide Adenine Dinucleotide) at $100\text{ ppm}$ provides a unique cellular advantage. NAD+ is a coenzyme crucial for cellular repair and energy.
• The Benefit: It revitalizes tired, dull skin cells, supporting the skin's natural regeneration process and enhancing overall skin vitality, elasticity, and radiance.

4. Brightening & Even Skin Tone

• How it works: A blend of Niacinamide and Adenosine works alongside the retinoids to inhibit excess melanin production and encourage cell renewal.
• The Benefit: It fades hyperpigmentation, dark spots, and acne marks, leaving a more luminous and uniform complexion.

5. Advanced Barrier Support & Irritation Mitigation

• How it works: Formulated as a unique bi-phasic, ultra-lightweight fluid, it balances potent actives with barrier-loving ingredients like Ceramide NP, Lactococcus Ferment Lysate (Probiotics), and Centella Asiatica Extract.
• The Benefit: It shields the moisture barrier, seals in hydration, and calms redness, significantly lowering the peeling, purging, and dryness typically caused by retinoids.

How to Best Use It:

• Shake to Activate: It is a bi-phase formula, so gently shake the bottle 2–3 times to mix the potent layers before pumping.
• Night Only: Apply 1–2 pumps onto clean, dry skin strictly during your evening routine.
• Acclimatize: If you are new to this specific formula, introduce it gradually (2–3 nights a week) before moving up to nightly use.
• Sun Protection: Always apply a broad-spectrum SPF the following morning, as Vitamin A increases the skin's sensitivity to UV light. Do not use if pregnant or breastfeeding.